Tuesday, July 13, 2010



Components of Internet Marketing

For Starters


There are eight components required in order to master the basic principles of internet marketing for newbies as outlined by two American Gurus namely Mike Filsaime and Omar Martin. This article will briefly illustrate these components and mention how important they are in the internet marketing success. Web Hosting is the first one and is provided by Web Hosting companies who let you a space on the web, which is popularly known as the web space.

Any website you create must be hosted on your web space; you pay either annually, two years or even more years depending on what you like and your financial capability. Out there are thousands of hosting companies you can choose from.However, before choosing the company, being certain that you will be given what we call File Transfer Protocol (FTP) is very vital because it enables you to access your sites. FTP also is used to upload information to your web-space and later to your website for your customers to see what you are selling.


Important Components of

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You should by all means shun companies that force people to only use their "online website builder" to develop your sites since there have very limited services there, which will make you regret later in future. I use 123reg because it provides me with freedom to manipulate my sites the way I want. The second component is the Domain Name and this is the address that points to your web space. For example, the website shown below is one of my web domains and if you type it on your computer browser will take you to my web-page.

It is recommended you create a website for every website project. After buying the domain name from the registrar then it is directed to your web space by entering your Domain Name Server (DNS) setting. Your web hosting company and domain registrar should have tutorials, thus preventing you not panic or even worry at all when assembling your new site. Web Editing Software is basically a program that sits on your computer and allows you to design a website.

It is the third component that is a must for any internet marketer because you need to create your web sites with some web editing software. It looks more or less like Microsoft Word or any other text editor. The difference being that with a web editor, your files are saved as HTML (hyper text mark-up language). HTML is the universal code that your web host will understand, thus enabling your site to be properly displayed on the web. There are a number of such software namely Microsoft Express Web, which is the new modified version of Microsoft Front Page and a Dream Weaver. These programs can sometimes be very expensive for an internet selling newbie.


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However, a free one called Nvu can be downloaded and comes with free tutorials. FTP Software is the forth component an internet selling newbie must also have in order to effectively do a successful online business. This is because once the website is created; it needs to be uploaded to your web-space via this software. Programs like Filezilla or SmartFTP, which are both free, can be used to upload your site. All that they do is to display two windows, one containing files on your computer and the other listing the sites on your web-space.

It is easy to drag and drop from one window to the other thus performing uploads or downloads respectively.The fifth component is called a Payment Processor or a Merchant Account which you use to collect money if you want to sell something on your site. The most common way to do this is through a company called PayPal. There are others out there but PayPal is the most commonly recognized and safe. You should create if you do not already have an account by visiting PayPal. For easy access to any payments you collect online, you can easily link your PayPal account to your bank account.

PayPal is a widely trusted service and also provides many services for merchants that you can utilize in your online business. Component number six is the Affiliate Processor that will allow other marketers sell products for you in order to make more money online. By so doing, you will pay affiliates commission for referring business. There are a few free membership services that give Affiliate Processing services for a small fee and they include PayDotcom and ClickBank. The Affiliate Processor has the ability to keep track of which affiliate made a sale to be paid their commissions at the end of the month.


The Leading Provider of Internet Components


Auto Responder is the seventh important component because it will help you in building the subscriber list and storing information in the database. Cheap Auto Responder services are commonly provided by Aweber, ProSender and WizardResponder. All they do is to enable you create a "web form" that is put strategically on your web-page to collect detail such as the names and email addresses. The Auto Responder allows you to send emails written before hand to all the subscribers in the list as long as they confirmed for opt-in.

Finally, the eighth component is the Membership Site Script in which you are required to join or creating one for yourself for others to join. Membership websites enable you to provide monthly content to paying members in exchange for a recurring small fee.Setting up a membership site is not as difficult as you might think as long as you are using a member site script. Basically a site script is a group of files that you upload or install to your web-space and control through an admin panel. Add to Technorati Favorites Bookmark and Share

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