Components of Internet Marketing

For Starters

There are eight components required in order to master the basic principles of internet marketing for newbies as outlined by two American Gurus namely Mike Filsaime and Omar Martin. This article will briefly illustrate these components and mention how important they are in the internet marketing success. Web Hosting is the first one and is provided by Web Hosting companies who let you a space on the web, which is popularly known as the web space.

Any website you create must be hosted on your web space; you pay either annually, two years or even more years depending on what you like and your financial capability. Out there are thousands of hosting companies you can choose from.However, before choosing the company, being certain that you will be given what we call File Transfer Protocol (FTP) is very vital because it enables you to access your sites. FTP also is used to upload information to your web-space and later to your website for your customers to see what you are selling.

Important Components of

Internet Network Marketing

You should by all means shun companies that force people to only use their "online website builder" to develop your sites since there have very limited services there, which will make you regret later in future. I use 123reg because it provides me with freedom to manipulate my sites the way I want. The second component is the Domain Name and this is the address that points to your web space. For example, the website shown below is one of my web domains and if you type it on your computer browser will take you to my web-page.

It is recommended you create a website for every website project. After buying the domain name from the registrar then it is directed to your web space by entering your Domain Name Server (DNS) setting. Your web hosting company and domain registrar should have tutorials, thus preventing you not panic or even worry at all when assembling your new site. Web Editing Software is basically a program that sits on your computer and allows you to design a website.

It is the third component that is a must for any internet marketer because you need to create your web sites with some web editing software. It looks more or less like Microsoft Word or any other text editor. The difference being that with a web editor, your files are saved as HTML (hyper text mark-up language). HTML is the universal code that your web host will understand, thus enabling your site to be properly displayed on the web. There are a number of such software namely Microsoft Express Web, which is the new modified version of Microsoft Front Page and a Dream Weaver. These programs can sometimes be very expensive for an internet selling newbie.

Broadband Internet Satellite Dish Components

However, a free one called Nvu can be downloaded and comes with free tutorials. FTP Software is the forth component an internet selling newbie must also have in order to effectively do a successful online business. This is because once the website is created; it needs to be uploaded to your web-space via this software. Programs like Filezilla or SmartFTP, which are both free, can be used to upload your site. All that they do is to display two windows, one containing files on your computer and the other listing the sites on your web-space.

It is easy to drag and drop from one window to the other thus performing uploads or downloads respectively.The fifth component is called a Payment Processor or a Merchant Account which you use to collect money if you want to sell something on your site. The most common way to do this is through a company called PayPal. There are others out there but PayPal is the most commonly recognized and safe. You should create if you do not already have an account by visiting PayPal. For easy access to any payments you collect online, you can easily link your PayPal account to your bank account.

PayPal is a widely trusted service and also provides many services for merchants that you can utilize in your online business. Component number six is the Affiliate Processor that will allow other marketers sell products for you in order to make more money online. By so doing, you will pay affiliates commission for referring business. There are a few free membership services that give Affiliate Processing services for a small fee and they include PayDotcom and ClickBank. The Affiliate Processor has the ability to keep track of which affiliate made a sale to be paid their commissions at the end of the month.

The Leading Provider of Internet Components

Auto Responder is the seventh important component because it will help you in building the subscriber list and storing information in the database. Cheap Auto Responder services are commonly provided by Aweber, ProSender and WizardResponder. All they do is to enable you create a "web form" that is put strategically on your web-page to collect detail such as the names and email addresses. The Auto Responder allows you to send emails written before hand to all the subscribers in the list as long as they confirmed for opt-in.

Finally, the eighth component is the Membership Site Script in which you are required to join or creating one for yourself for others to join. Membership websites enable you to provide monthly content to paying members in exchange for a recurring small fee.Setting up a membership site is not as difficult as you might think as long as you are using a member site script. Basically a site script is a group of files that you upload or install to your web-space and control through an admin panel.

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Information For Internet Components

Overview:
This article will define a network management strategy for managing the network. It is necessary to define how the equipment is going to be monitored and determine if the current management strategy is adequate or if new applications, equipment, protocols and processes must be identified. Management components are then integrated with infrastructure and security.

These primary elements comprise any well-defined management strategy and should be considered when developing your strategy.

Network Management Strategy

· Network Management Groups
· SNMP Applications
· Monitored Devices and Events

Network Management Groups

· Fault
· Performance
· Device
· Security
· Change
· Configuration
· Implementation

Fault Management

This describes the pro-active monitoring of devices, circuits and servers for errors. It specifies what events are monitored and thresholds for generating alarms. Once the alarms are generated, there is an escalation process for addressing any errors. It could be a circuit problem, a router interface or a server link.

Service level agreements with local loop providers and long distance IXC for circuit repair are important as is vendor equipment repair contracts. Out-of-band router management allows troubleshooting and configuration of routers with an attached modem. The support technician doesn't rely on the primary circuit to reach the router.

They will utilize a separate analog dial line with a modem connected to the auxiliary port at the router. Escalation support processes are defined that are used by the network operations center (NOC) employees for effective problem resolution. These are some typical support activities:

· Established Tier support levels with job responsibilities well defined for each Tier group
· Defined severity levels and what Tier group is responsible
· Defined response times for severity levels
· Applications for trouble tickets
· Established troubleshooting procedures for employees
· Root Cause Analysis
· Survey support groups for skill levels, identify deficiencies and plan for training programs to address that.

Performance Management

This describes the pro-active monitoring of device, circuit and server performance levels. That translates to monitoring and reporting on trends with device CPU, memory and link utilization, circuit bandwidth utilization, server CPU, memory and disk input/output rate. As well campus segments and device interfaces should be monitored for collisions, CRC errors and packet drops.

Bandwidth capacity planning is an on-going process of monitoring bandwidth utilization trends for the enterprise network and consideration of business growth estimates. That information is utilized for developing a provisioning strategy addressing company bandwidth capacity needs. The dynamic nature of an enterprise network is such that new locations, employees and application deployments will increase network traffic and utilize available bandwidth.

Trend monitoring tools are typically run from the network operations center and focus on enterprise traffic patterns and performance of circuits, routers and switches.
RMON is a popular protocol that is utilized for monitoring router, switch and campus segment performance with probes at various offices across the enterprise. Information can be collected at all layers of the OSI model for statistics on utilizations, packet size and errors.

In addition there are specific SNMP applications designed for bandwidth capacity planning. The bandwidth provisioning strategy could involve faster campus and WAN equipment, increased bandwidth for circuits, quality of service protocols or a combination of any of those elements.

Security Management

This describes the management of device and server security that is consistent with the policies of the corporation. Typical devices are firewalls, routers, switches, TACACS servers and RADIUS servers. Security includes community strings, password assignment, change policy, dial security and Internet security.

Device Management

This describes the maintenance of a database inventory that lists all campus and WAN devices, modules, serial numbers, IOS versions, server documentation and design. It is important that companies keep information on these assets for support and warranty issues.

Configuration Management

This describes the process of configuring, and documenting devices, circuits and servers on the enterprise network. A process for configuring new equipment, modifying current equipment and maintaining TFTP servers should be established. Those scripts should be saved to TFTP servers and documented for later use with subsequent configurations. Build a directory structure with a folder for each equipment type and subdirectories for model types.

Change Management

This describes a process for approving and coordinating device configuration changes and is essential for network availability. Staff members that make unapproved changes without alerting affected departments can cause problems if the changes don't work and are made during busier times of the day. Any changes to the production network should involve at least the network operation center and someone from the engineering group. As well it could be important to let the application developers know of network changes. Any change management process should have these components:

Review Process
· Affected departments consider impact of changes and discuss concerns
· Proof of concept and quality assurance testing
· Develop a timeline for changes approved by all departments
· Departments plan contingencies should there be network issues
· Approval process: software manages and records approvals from groups
· Pro-active monitoring of unauthorized changes

Implementation Management
This describes the process for managing new implementations such that there is no disruption to the production network and the implementation is efficient and effective. These are some network operations center (NOC) activities that should be part of any typical implementation management strategy. Consider vendor support contracts for support with configuration scripts, testing, and design since that will promote an effective implementation.

Standard Network Operations Center Activities:
1) Turn on circuits and ping all new devices to verify connectivity
2) Modify SNMP applications at network operations center for pro-active fault and performance monitoring of new devices
3) Verify devices are SNMP enabled and security is applied
4) Update the inventory database and save configuration scripts to a TFTP server

SNMP Applications

There are a myriad of SNMP applications on the market that focus on managing servers, devices and circuits. An enterprise customer will sometimes employ several applications including their own software that address each management group. The SNMP version that is implemented should be noted at each device and server. This is a list of popular commercial applications and how they could be utilized.

Monitored Devices and Events

Typical devices such as routers, switches and circuits are configured and monitored with SNMP applications. Thresholds are defined for each event that will trigger an alarm when that is exceeded. A polling interval is configured for each event, which describes the time interval between sending of status information from device to network management station. An example would be a router CPU utilization threshold of 60% and a polling interval of 10 minutes.

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